In April 2023, the highly anticipated collaboration between Better Than Surf and Fridony was unveiled, Better Than Surf is a lifestyle brand that embodies the values of freedom, leisure, and relaxation at the intersection of city and nature. It shares a commonality with Fridony in its emphasis on the value of freedom and the journey of self-discovery. Last spring, a collection of soft and refreshing pale pink items was released as the Better Than Surf x FRIDONY Cherry Blossom Edition.
FRIDONY x Better Than Surf Collaboration
2023 Cherry Blossom Edition